Creative Director for beauty mirror brand RIKI LOVES RIKI.
ROLE: Creative Director
Brand Campaign, Packaging Design, Website, Producer, Set Design, Social Media Marketing
RIKI LOVES RIKI is a forward-thinking, fashionable beauty brand that designs innovative lighting and accessories that help professionals and makeup enthusiasts illuminate their work. The company is family-owned and has been featured in Elle, Glamour, Cosmopolitan and Vogue.
With youth and beauty as the hero, I directed the brand consistency, packaging, collateral, styling, props, wardrobe and set design. From glitter and Y2K and ‘Emily in Paris’ inspiration to PR box designs and bigger event designs - we made the RIKI girl available to all.
I worked cross-functionally with the marketing, social media, and creative teams to ensure clear communication of departmental needs and to guarantee that influencer selection, messaging, and deliverables were aligned with overall goals.
Photographer: Courtney Havier