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Rebrand & Visual Identity for alternative asset's platform ALT.
ROLE: Senior Visual Designer
Rebrand, Visual Identity, Promotional Launch Campaign (NFT.NYC Times Square billboard)
ALT is a modern investment platform that lets you invest in what you’re passionate about by trading alternative assets just like stocks to deliver returns on what you love. As Senior Visual Designer, I assisted in creating a new visual identity for the company. The main goal was to break down the barriers traditionally associated with investing and make the world approachable and understandable. The launch campaign was promoted at NFT.NYC with a Times Square billboard advertisement on multiple screens.
Photography: Courtney Havier
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